Promotion Insurance

What we do

Product promotions with eye-catching competition prizes are a fantastic marketing tool to expand your business.

Through these promotions, you can offer your new or existing customers the opportunity to win a range of attractive, high-value product prizes from your company.

For example, prizes can be awarded based on the results of international sporting events or predictions about the weather on certain days (e.g. will it snow on Christmas day?)

Promotion Insurance limits your potential loss by insuring your pay-outs if your prize is won.

Here are some examples of promotions we have insured:

  • The client was a big retailer of household equipment. One month prior to the 2014 football World Cup in Brazil they offered to reimburse their customers who bought any kind of TV if the Croatian national teams won the tournament

  • A webshop for IT and electronics goods offered to reimburse their customers who had bought Sony play station consoles if Croatia won the 2018 football World cup in Russia. That was a close call!!!

  • The same web shop offered to remunerate their customers if snow fell on Easter Sunday in Zagreb

What we need from you

So that we can assess your requirements and identify the optimum insurance solution, please tell us about your promotion:

  • Description of the promotion

  • Definition of the trigger event (a win in a sports competition, a particular weather condition on a particular day, etc.)

  • Definition of the sum insured – it is usually income related to the promoted products or services during the period of promotion (including VAT)

    • We can cover 100% of the reimbursement or less if you want to transfer only a part of the risk to the insurer

  • Duration of the promotion

  • Promotional materials including slogans

  • List of the advertising channels and frequency (radio stations, TV stations, banners on various internet portals, on your own website, etc.)

Feel free to contact us should you be interested in securing promotion insurance, we would be delighted to discuss it with you